Carolyn Macaluso
"Clickable" Invision prototype.
Poke around.
While we already take for granted that apps integrated with our smartphones can now take pics of checks, IDs, and other important documents for processing, our idea was to integrate it into Cloud in a big way. Using a little AI magic, Smart Scan would scrub through existing content and automatically organize images based on what type of document it might be. Users could adjust and reorganize everything under a single Smart Scan album. For added security, blurred masks could be added at the user's discretion.
UX/UI Designer
Role
Team Hubble: Carolyn Macaluso, Dan Perez, Shreeharsha Damle, Balaji Vadlamani, Sanjay K M
Team
Customer Experience
Category
2020: Smart Scan
Click "Next"
to scroll & view the 4 versions of customer communications
A ton of useful data lives in the Cloud with customer's content. In an effort to go beyond the "set it and forget it" mindset, and to both remind users they have a product that is busy doing its job and promote more knowledge and usage of all the great features packed in it, the team proposed a monthly email that provided an attractive, customized overview of their cloud activity.
Consumer Engagement
Category
Team
Team Concept Crew: Carolyn Macaluso, Mitchell Goldman, Manjunath M Angadi, PrabhulingappaA S
Role
UX/UI Designer
2021: Facts & Insights Email
Successful backups should be rewarded. To promote regular backups themed animations would appear on the homescreen. These animations could be themed to seasons or holidays such as Christmas, Diwali, Thanksgiving, New Year's, or special events promoting carrier relationships and sponsorships such as the NFL or the World Cup. Localytics can be used to assign dates and easily deliver the graphics without a heavy engineering lift.
Team Iconic:
Carolyn Macaluso, Prajakta Adivarekar, Sushil Ashok Bagal, Eamon Myles
Team
UX/UI Designer
Role
Customer Experience
Category
2022: Animated Holiday Theming
It's all about personalization and fun. The idea was to enhance Location-based albums with location-specific avatars and music aimed at invoking special memories. Not only this, but these can be further customized. Based on hero images and the profile avatar, we would also provide postcards and various souvenir options to share with loved ones.
Team
Role
UX/UI Designer
Team Avatar:
Carolyn Macaluso, Prajakta Adivarekar, Sushil Ashok Bagal, Eamon Myles
Problem Solving
Category
View "Craig" Persona
2023: Location-based Albums with
Dynamic Avatars (& more!)
Innovation Jams
The Synchronoss Innovation Jam is a global 2-day competition bringing together hundreds of employees teaming up to ideate, innovate, craft, and design solutions around the company’s products, services, and processes. Among stiff competition against dozens of teams of 3 or 4 individuals, I was blessed to be awarded Winner three years in a row, and Finalist my first year competing.
Innovation
Localytics Push Campaigns
& Animations
Localytics provides for a variety of file types. Having added Lottiefiles, a door of opportunity opened and I began exploring a variety of options. Since my first days at Synchronoss, I have become a champion for animation in our apps. I knew very little but was afforded ample training and exploration. I have used Adobe After Effects, Lottiefiles, SVGator, and Rive animation products, often mixing and matching depending on the final platform (which is why they appear here in various forms).
Following a brief discussion with Teri regarding her project, I proposed an innovative approach. As Localytics provides Lottiefiles support, I suggested the tutorial become an animation. Despite the looming deadline of two days among other projects, I was able to deliver the animation on time and it was met with great approval by the project director.
Add a Capsyl Widget Tutorial (iOS)
Team
Myself, Rob Weinstein, Teri Radosevich
Role
Animator
A teammate was facing some challenges with one of the holiday campaign promos. I pitched in to support by creating this animation. It was fun to add subtle sparkle to an otherwise straightforward in-app ad.
AT&T Holiday Promo
Team
Product Design
Role
Animator
This Lottie animation was not utilized but repurposed for demos and PowerPoints during the early days of Private Folder.
Lead UX/UI Designer, Animator
Role
Product Design
Team
Private Folder Tutorial
Designer, Animator
Proofs of Concept for an SLT presentation on White Label Redesign efforts. A little bling can make a great impression with Leadership.
Back Up & Restore
Team
Product Design
Role
Content Restore App Support - restoration progress
Always Trying New Things
As a member of a small but busy team of designers, I enjoyed springboarding from teammates' ideas. That's the great thing about innovation in general, it's never in a vacuum and ideas can bloom like daisies in a field in summer.
PoC Micro-animation for Capsyl navigation
Tool: Sketch, Rive
PoC Moving content
Tool: Sketch, SVGator, Undraw
PoC Empty state animation for White Label Secure Folder (at one point called Vault)
Tool: Sketch, SVGator, Undraw
